Great idea #ZKSwap #Rebranding

Finally zkswap are on the right track, I think rebranding is a good idea. There are several reasons for this:
The project is losing position in the market.
There are several competing brands with similar names.
Replacing the brand is a good reason to remind about the project and bring the popularity back.

Thus, rebranding can help:

  • scale the project;
  • stand out from the background of competitors;
  • increase the number of users.

I think there is no need to include the name of the protocol and the word “Swap” in the new brand - it is already widely used. The new brand should be marketing friendly and understandable to users. I would like to suggest the name “ZkEx” as a new brand. It consists of two words - “winner” and “exchange”.

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